If we are to look at the size of the blogosphere today, we must first look into demographics. Based on Matt Sussman's (2009) article, two-thirds of the majority and 60% of the overall blogging population are between the ages of 18-44.
According to Funnel (2008), the trend in Asia is that a massive majority are below the age of 35. This is a stark contrast to that of Europe and U.S where the majority of their bloggers are over the age of 35.
The current blogging trend in Malaysia as we can see are divided in 2 segmentations. As we can observe on the basis national-importance, more and more blogs are deeply rooted in political matters. This happens prior and after the Malaysia's 12th General Election. Politicians and political analyst alike are making full use of blogs and its tool to spread their cause and are also turning their blogs into a place where they can gain feedback from the general public.
The second blogging trend that has hit Malaysia recently is aptly called blogshopping. This is where a number of individuals who set up blogs to sell stuff. Blog shops are still gaining popularity amongst youths and adults alike. Unlike online shopping, blogshopping is deemed to be much more personal as potential buyers are interacting directly with the business owner online. This online trend also translates well in the real world as these blog shop owners are often seen participating in clothing bazaars every now and then, making the shopping experience online and in the real world to be convenient and intimate at the same time.
References:
1. Sussman, M (2009), Day 1: Who Are The Bloggers? SOTB (2009), online, retrieved 7 April 2010, from http://technorati.com/blogging/article/day-1-who-are-the-bloggers1/.
2. A taxonomy of blogs (2008), online, retrieved 7 April 2010, from http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript.
3. Blog Shopping Trend (2010), online, retrieved 7 April 2010, from http://blogshop.my/blog-shop/blog-shopping-trend.html
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